When trying to promote a product or service, businesses have the option of using media advertising or internet advertising. While both options can help you sell more than what you are currently doing, one option may be a better option to consider for your particular business model and sales method.
One of the differences between mass marketing and internet marketing is the level of specificity that advertisers can achieve. In mass marketing, advertisers usually send one message to a large audience at a time. This results in a waste of resources as many people see ads that are not interested. With online advertising, it is possible to address specific target groups. For example, with search engine advertising, your ad will only appear when someone types in certain keywords.
Another difference between online and media advertising is the budget required for both. With media, you’ll usually need a larger budget to get started. For example, you may have to spend thousands of dollars to launch a media advertising campaign. In comparison, with online campaigns, you can realistically start with any amount of money. You can potentially start a search engine advertising campaign with as little as $5 from the date of publication.
When you put money into advertising, you want to know that you are getting the most bang for your buck. When you use media campaigns, it can be difficult to measure your return on investment. For example, if you run a TV commercial, you might not be sure whether sales increased directly because of that ad or because of some other factor. With online advertising, it’s easy to track when someone clicks the ad and then makes a purchase. It shows exactly what you get for the money invested.
Although online advertising has some special advantages over traditional media, many businesses still rely on the media to get their work done. This is because sometimes it is more effective to create a brand image. Behaving online is not the same as watching TV or listening to the radio. Therefore they give different results. Many businesses will need to use a combination of both ad types to get the best results.